✦ Internal Working Tool · Aug 10 – Sep 14, 2026

The PBB Facebook Planner

Alamin ang Sitwasyon

Five weeks of ready-to-execute Facebook posts, built from the Strategic Communications Plan's key messages, mapped to all six voter personas, and corrected for the BARMM territorial scope — five provinces, three cities, and the eight SGA municipalities. Not Sulu. Not Isabela City.

5Weeks planned
35Post slots
6Personas integrated
4Publish windows

📅 Campaign Window at a Glance

Week 1Aug 10–16 · Kilalanin ang Bagong BARMM
Week 2Aug 17–23 · Environment & Livelihood
Week 3Aug 24–30 · Economy & Halal Trade
Week 4Aug 31–Sep 6 · Education, Health & Women
Week 5Sep 7–13 · Peace, Governance & Closing
SET. 14, 2026 · Halalan sa unang multi-party Bangsamoro Parliament

Gate 0 · Integrity Checks

Bago mag-post: walang paid boost hangga't hindi kumpleto ito

The analytics show why: 19,138 impressions on June 4–8 produced only 37 interactions (audience mismatch), follower surges of +3,304 on 6 impressions (Apr 9), and reaction bursts exceeding views (May 2, Aug 6). Fix the foundation first — the calendar below works organically while you do.

GATE CLOSED Paid promotion is frozen. Organic posting may proceed.

Message Architecture

Isang boses, anim na katawagan

Every post in the planner below pulls from this library. The master message anchors Weeks 1 and 5; segment messages carry the daily slots; pillar messages carry the Friday faith-framed slots.

Master Campaign Message

“Malinaw na plataporma. Batang lider. Walang kurakot. Ang Bangsamoro na alam ang totoong hangganan — at handang paglingkuran ito, buo.”

“A clear platform. Young leadership. No corruption. The Bangsamoro that knows its true boundaries — and is ready to serve all of it, fully.”

Babangon tungo sa Kaunlaran! Alam ang Hangganan, Handang Maglingkod

Segment Messages → Persona Carriers

Youth Engine“The only party with a Youth-first nominee. Free internet in schools. Apprenticeships, not patronage.”Carried by: Mina · Wed & Thu Reels
Professional Class“A professional, competent, and grounded legislative agenda for economic modernization.”Carried by: JM · Fri cards & Thu forums
The Margins / Laylayan“8,000-pisong subsidy. Super Health Stations. Support na dumarating, hindi lang pangako.”Carried by: Datu · Sittie · Mon & Tue photos

Five Pillar Messages (Friday Faith Slots)

1
Faith in One God“Our politics starts from shared moral conviction, not sectarian division.” → Pendatun
2
Regional Autonomy“We defend the Bangsamoro's right to self-governance — for the territory that voted for it.” → Pendatun · Bai
3
Social Justice“No Bangsamoro family carries the cost of conflict and poverty alone.” → Datu · Sittie
4
Ecological Balance“Growth that protects the Ligawasan Marsh and our coasts, not growth that trades them away.” → Datu · JM
5
Peace & Reconciliation“Peace is not a memory to honor. It is a system we still have to finish building.” → Bai · Pendatun
Vs. UBJP (Revolutionary Legacy)Do not relitigate the armed struggle. Offer technical, professional governance for the region as it exists today — not as it was during the peace process. Tone when Bai engages: respectful, results-first.
Vs. BGC (Clan Coalition)PBB is not a resource-sharing arrangement among incumbent governors — explicitly independent of traditional power blocs, and unlike the BGC, never dependent on Sulu.
#PartidoBangonBangsamoro #PBB #BabangonTungoSaKaunlaran #HalalangBangsamoro2026 #AngBotongBangsamoro

Persona × Message Integration Board

Sino ang kausap, ano ang sasabihin, kailan

Tap any row to filter the weekly planner to that persona's slots. Times come straight from each persona's documented active hours — validated against the page's best-performing days.

Publish-Time Policy

Apat na bintana, walang 3 AM

Both historical posts went live at 3:35 AM and 4:10 AM — hours no persona is online. All planner slots below use these four windows instead.

7:00–9:00 PM
Evening Prime

The only window where all six personas overlap. Anchor Reels, Lives, and flagships here.

✓ Mina · Datu · Sittie · Bai · JM · Pendatun
5:30–6:30 AM
Fajr Window

Faith-framed pillar messages and elder appeals, posted after dawn prayers begin.

✓ Bai · Pendatun
12:00–2:00 PM
Lunch Window

Lightweight margins content — simple photos, big-text explainers, local language.

✓ Datu · JM · Sittie
10 AM–12 NN
Mothers' Window

Women's agenda, maternal health, and community stories after morning chores.

✓ Sittie
Huwag mag-publish ng 3:00–4:30 AM. Both historical posts did — and both decayed within 48 hours. Also: never publish during active prayer hours (Friday 12:30–1:30 PM Jumu'ah) for respect, and hold all campaign content on Set. 14 itself — election day is watch-and-protect only.

Weekly Planner · Aug 10 – Sep 13

35 slots, zero zero-activity weeks

Click a post's status to cycle Draft → Ready → Published — progress saves in your browser. Use the persona chips to highlight slots by audience.

Highlight by persona:
14
SETYEMBRE 14 — Araw ng Halalan. No campaign content is published on election day (COMELEC rules). The page shifts to voter safety: precinct reminders posted the night before, Red-zone escort coordination through chapter groups (27 COMELEC “Red” municipalities, mostly Lanao del Sur & Maguindanao del Sur), and volunteer hotline amplification — 0966-301-8777.

Weekly Measurement

Sukatin ang tama, hindi ang marami

📊 Cadence & Output

  • Zero zero-activity weeks (prior audit found 24%)
  • Actual posts vs. 35-slot template, weekly
  • Every slot published inside one of the 4 windows

🎯 Audience Quality

  • % of engagement from corrected-territory geos vs. outside (once geo-fencing is live)
  • Reactions-to-impressions ratio — flag any post above 25% for manual review
  • Net follows correlated to post days, not silent spikes

🎬 Retention & Response

  • Avg seconds viewed on Reels (target ≥ 30s of a ≤30–45s Reel)
  • Comments answered within 24h — Messenger auto-reply on
  • Persona CTAs: volunteer signups, Women's Wing joins, dialogue RSVPs, household registrations
Copied!